Electus International expands global coverage for Bellator MMA
DetailsMichelle Clancy | 26 February 2015
Electus International has secured several global TV deals for the mixed martial arts showcase, Bellator MMA.
Broadcasters in Australia (Network Ten), France (RTL9), Italy (Discovery), Spain (15 TV), Portugal (SIC) and Croatia (Fight Channel) have all taken it on.
The company has also renewed deals with broadcasters in Southeast Asia and Hong Kong (Celestial Tiger Entertainment), Israel (Ananey) and Poland (NC+). And, Bellator continues its partnerships in Latin America (Fox Sports), Brazil (Esporte), Russia (R2), the Middle East (OSN) and New Zealand (Sky Networks).
In all, Bellator MMA can now be seen in over 400 million homes worldwide in over 120 countries, further growing the promotion globally.
"Bellator has made record-breaking strides, establishing itself as an elite MMA promotion with an expansive global audience and we're thrilled to bring it to viewers and fans worldwide" said John Pollak, president of Electus International.
In November 2014, Bellator 131 smashed rating records during its broadcast for Spike TV in the US. The main event between Tito Ortiz and Stephan Bonnar delivered 2.2 million viewers, making it the most-watched MMA fight on cable in 2014.