Sony, SAB to stream shows on ErosNow
DetailsRebecca Hawkes | 26 February 2015
Indian online video platform ErosNow has added shows from Sony Entertainment Television (SET) and SAB to its content offer.
Programmes including CID, Taarak Mehat Ka Ooltah Chasmah and Balveer will be made available to subscribers of the video-on-demand (VOD) service, operated by Eros International Media.
"We are very excited to have partnered with one of India's leading entertainment player Sony for providing premium television content on ErosNow platform. This strengthens our library with prime television programming from Sony and SAB and helps deliver our subscribers with wide range of soaps, serials and reality shows," said Rishika Lulla Singh, CEO, ErosNow.
Uday Sodhi, EVP and head of digital business for, Multi Screen Media – Sony's operator in India – added: "We're always looking to associate with leading entertainment portals to syndicate our content and expand our audience base. Digital syndication is a key focus for us and it's important for us that we work with established and quality players in this space and from that perspective, ErosNow was a perfect fit".