Nickelodeon gives Noggin the nod to offer ad-free mobile OTT

DetailsEditor | 26 February 2015

As part of a welter of activity unveiled at its annual upfront presentation today, Nickelodeon has launched a new over-the-top (OTT) mobile subscription service for pre-schoolers.

NickelodeonAvailable on the App Store for iPhone, iPad and iPod touch starting 5 March, the new Noggin service will feature long- and short-form content for preschoolers, with additional content added regularly. This will include education-based series such as: Blue's Clues, Little Bear and Ni Hao, Kai-lan, among others; music videos featuring kids' favourite Nick preschool characters; and the return of the Moose and Zee characters hosting educational videos that can help kids learn letters, shapes, matching and other important skills to get ready for kindergarten.

New content, games and activities will be added regularly. Noggin's content will remain library-based, separate and distinct from Nickelodeon's preschool content currently available on its existing distribution platforms.

The paid-for service will be ad-free and offered for $5.99 a month. The company revealed that it is also in discussions with distributors about offering this service as a premium complement to authenticated subscribers.

"We are reintroducing the Noggin name with this new mobile service because of its built-in equity with moms and as a signal of the high-quality preschool content that will be curated for it," said Cyma Zarghami, president, Viacom Kids and Family Group that manages Nickelodeon.

In a separate move, Nickelodeon is also picking up three more daily scripted series for the upcoming season. These new live-action shows include: Make It Pop, a daily strip about three girls who come together to start their own K-Pop-inspired band; Talia's Kitchen (working title), which follows a teenage girl who goes to work in her grandmother's Miami restaurant; and The W.I.T.s Academy (working title), a spin-off from Every Witch Way about the comedic adventures of young witches- and wizards-in-training. Nick is also renewing Every Witch Way for a fourth season and Max & Shred for season two.