Henrik Ravn will take up the position of chief operating officer (COO) and chief commercial officer (CCO) of the German-speaking broadcasting segment of German TV group ProSiebenSat.1 on May 1, 2015.

In addition to coordinating the development of the core business of free-to-air TV, Ravn who will report to the CEO Thomas Ebeling will also promote new pay and distribution initiatives. Alongside the free-to-air TV channels in Germany, Austria and Switzerland and their marketing, the segment also includes the business of distributing the group’s HD and pay-TV channels.

“I am delighted that we have brought Henrik Ravn, a proven TV expert, back into our company,” Ebeling said in Munich. “He brings with him great experience in distribution and marketing as well as digital know-how.”

As CEO, Ravn already managed the Northern European business of ProSiebenSat.1 from 2009 to 2013. Lately, he was president & managing director Nordic at SBS Discovery Media. Ravn also worked as CEO at SBS TV Denmark for several years.