The multiscreen VOD platform FilmBox Live has embarked on local promotions in Turkey and Poland to expand its visibility and secure more subscribers.
In Turkey, the service is now being offered free of charge for one week in the Coca-Cola Choice menu to customers of Yemeksepeti, the country’s largest online grocery shopping site.
In Poland, FilmBox Live is working with Lay’s potato chips, with promo codes offering 24-hour access to 70 movies.
Commenting on the development, Berk Uziyel, executive director of Filmbox International, said: “We are very excited to make FilmBox Live a household brand in Turkey thanks to joining the Coca-Cola and Yemeksepeti’s program”.
Guney Yasavur, COO of FilmBox Live, added: “FilmBox Live, with its great, diverse content, a user-friendly interface and various advanced technological features is currently one of the most valued, reliable and widely available VOD services in Europe. We are looking forward to the successful outcome of the on-going promotional campaigns and we hope to attract more global brands to team up with FilmBox Live in Turkey, Poland as well as other countries where FilmBox Live is available”.