The BBC has set out a new vision for the digital era with a new initiative designed to bring a tailored experience to BBC Online.

myBBC will launch this autumn with a personalised app that is designed to make sure the user doesn’t miss anything that is important to them from the launch of new series, the start of matches, traffic and breaking news.

“It’s the start of a real transformation – the myBBC revolution. How to reinvent public service broadcasting through data. But we will always be doing it in a BBC way – not telling you what customers like you bought, but what citizens like you would love to watch and need to know,” said BBC director-general Tony Hall.

In a blog post Phil Fearnley, Director of myBBC and Homepage, explained that some of the work was already in place through the BBC Weather app, which automatically finds your location and the BBC Playlister that explores music from across the BBC’s programmes or recommended by DJs, actors and expert curators.

“We will make the BBC online feel personal and relevant to you, by linking up our content and launching new features and functionality to help serve each and every one of you better,” he said. “You’ll be able to create a BBC experience that you control, recognises you as an individual, and brings you the best of our content based on what we know you’ll love.”

Fearnley made it clear that while the BBC would be asking users to sign in, the data would be going no further that the provision of relevant content.