Indian farming channel Kisan TV targets soft launch in March

DetailsRebecca Hawkes | 03 March 2015

India's long anticipated public channel aimed at farmers and rural dwellers, Kisan TV, will have its soft launch on 23 March.

The 24-hour channel was to have been launched by Doordarshan on 14 January (Makar Sankranti Day) but is now scheduled to be officially unveiled on 14 April (Baisakhi Day), according to local reports.

The channel will primarily explore farming developments, such as core agriculture, critical support and essential ancillary areas, across varied agro-economic zones, climatic areas and different crops. In addition, related films, reality shows, cookery shows and soaps are expected to fill the schedule.

Kishan TV will broadcast in Hindi with regional subtitles.

Public broadcaster Prasar Bharati is also working on a 24/7 television channel for northeast India, promoting the region's cultural and linguistic identity, according to Finance Minister Arun Jaitley.