Connected TVs surpass Blu-ray disc players in app delivery

DetailsJoseph O'Halloran | 03 March 2015

The secular decline in physical media in the US has been highlighted once more by NPD research showing that connected TVs are now used more than Blu-ray Disc players in delivering apps to TVs.

NPDThe analyst's Connected Intelligence Connected Home Report, showed that connected TVs are now the third most prominently owned device for delivery, with by the fourth quarter of 2014 22 million such platforms installed and accessing the Internet. Only a year ago this figure was 13 million, and compared with 20 million Internet connected Blu-ray disc players in the US. Video game consoles and streaming media players rank as the leading TV app platforms.

NPD added that increased sales, connectivity, and usage trends have led the TV to become a more prominent connected device ahead of forecast: it predicts that by 2017, there will be 47 million connected TVs within 30 million US Internet homes delivering content through apps. Such proliferation of connected TVs will be positive for viewers and digital content distributors as access to streaming programming will reach more homes and more of the TVs in each home, says NPD. Yet by stark contrast, it also points out that consumers' transition from disc to digital is impacting adoption of Blu-ray disc players and along with it their value as a digital distribution platform.

"Going forward the key to success for connected TV and attached content device manufacturers will be the availability of apps from top TV networks," said John Buffone, executive director, Connected Intelligence. "This aspect of the app marketplace will become even more critical during 2015 as HBO and Showtime follow CBS and become available without a cable or satellite pay-TV subscription."