Streaming service NOW TV has launched a new set of TV ads as part of a major new integrated campaign that reflects its new logo and brand identity.

It’s the first time NOW TV has undertaken a rebranding since its launch in July 2012.

The theme of the WCRS-created campaign is ‘digital magic’. The ads feature four vine-style 20 second magic TV ads and seven digital pieces of content to showcase the benefits of NOW TV.

It positions NOW TV as an easy, yet cutting edge product.

Jo Fox, Director of Brand Communications, NOW TV commented: “2015 is going to be another action-packed year for NOW TV following our best ever quarter in terms of growth. We’ve established ourselves as one of the UK’s leading streaming services, with an absolutely unrivalled choice of the latest and best entertainment, and our new brand and ad campaign mirrors the fun, fresh, vibrant and smart service we offer our customers.”

The new brand identity, developed by brand agency venturethree, features a rounded new logo and bright colour palette designed to reflect a fun, simple and easy nature of he NOW TV product range.