Jakob Mejlhede Andersen has been appointed as EVP of MTG programming and content development and joins the MTG Executive Management Team with immediate effect.

Jakob will be responsible for content acquisition, programming and development for MTG’s Nordic on and offline pay-TV businesses, and group-wide online free-TV businesses. The role also includes format sourcing and co-productions.

Andersen joined MTG in 2005 and has been SVP of acquisitions and programming for the last six years. He also became Chief Content Officer of the Group’s digital accelerator MTGx a year ago.

“MTG has a unique position in the industry as we operate across almost all on and offline content platforms, as well as across multiple territories,” commented Jakob Mejlhede Andersen.

“My role is to explore how we develop and utilize our world class content portfolio in as smart a way as possible, so that consumers enjoy the best experiences and are brought even closer to the entertainment that they love. We are constantly evolving and have the clear objective to be the leading digital entertainment house in each of our markets. My priority is clear – that the audience remains at the centre of every decision that we make.”

“Content is king at MTG and Jakob has long been our king of content. Video viewing is increasingly digital, unscheduled and mobile so relevance is more than ever the name of the game, and that is about securing the best content available and delivering it to viewers in many different ways,” added Jørgen Madsen Lindemann, MTG president and CEO.

“Jakob is now therefore our Chief Story-sourcer and Story-teller, with a wide brief across MTG’s channels and services to work with our experienced teams to deliver the leading digital entertainment brands in each of our markets.”