Vuclip taps Verimatrix to secure VOD in emerging markets

DetailsJuan Fernandez Gonzalez | 04 March 2015

The mobile video-on-demand (VOD) service Vuclip has selected Verimatrix to power a new tier of secure premium services. The partnership is the first of its kind to configure, integrate and deploy a secure premium VOD service tailored to the unique characteristics of emerging markets.

According to Verimatrix, mobile is the primary screen for consumers in emerging markets, and there is a huge demand for premium mobile videos. These viewers tend to watch their favourite shows repetitively, and must contend with congested and high-variability networks. While these consumers tend to prefer low-cost smartphones, they appreciate high quality content and the ability to watch in an offline sync mode.

Facing this challenges, and in order to achieve a robust revenue security, Vuclip has integrated the Verimatrix video content authority system (VCAS) platform along its Vuclip Prime mobile subscription video-on-demand (SVOD) service. Deployed to support a subscription-based model, VCAS provides a complete digital video security solution for over-the-top (OTT) services over networks implementing HTTP live streaming (HLS).

The solution will be rolled out in India, the Middle East and Southeast Asia. "We take great pride in delivering a compelling premium video-on-demand experience for consumers in emerging markets. Equally, we are driven to invent and invest in technologies to provide superior value to our partner ecosystem," commented Arun Prakash, COO for Vuclip. "This is another example of our deep commitment to developing and deploying advanced technologies that protect and enhance value for our hundreds of content partners around the world."

"The flexibility of our software-based revenue security solutions has been adapted to emerging markets with unique needs and lower ARPU models," added Steve Oetegenn, president at Verimatrix. "With a high incidence of piracy of digital content in these markets, our revenue security platform is well positioned to enable Vuclip to offer its content partners a secure platform that maximises their revenue and in turn gives its mobile subscribers access to the very best content".