YuppTV to carry Aastha TV

DetailsRebecca Hawkes | 04 March 2015

Indian online video streaming platform YuppTV has added spiritual channel Aastha TV to its library of live and on-demand content.

The Vedic Broadcasting-owned channel will be available worldwide on the over-the-top (OTT) video service with the exception of the USA, UK and Canada.

Aastha's content includes religious discourses, socio-cultural ceremonies and religious events, devotional music, programmes based on pilgrimages, traditional festivals, meditation techniques, astrology, yoga and Ayurveda.

"We are pleased to take Aastha TV to YuppTV customers across the world in keeping with our commitment to offering some of the most diverse content to viewers. As a channel that provides individuals across ages the perfect platform to connect with a culture and spirituality that is their own and which they adore, we believe our viewers will both appreciate and benefit from the launch of Aastha TV," said Uday Reddy, CEO, Yupp TV.

Pramod Joshi, CEO, Vedic Broadcasting Limited, added: "Aastha has been at the forefront in providing content which fulfils the spiritual needs of the Asian Indian community spread across the globe. They can now benefit from the channel's offerings through multiple Internet-enabled devices. Our association gives Aastha a wider global reach and will help people living away to connect to their homeland."