Scripps serves up Food Network across LATAM region
DetailsGabriel Miramar-Garcia | 06 March 2015
Scripps Networks Interactive has announced a pan-regional launch of Food Network on DIRECTV across various countries in Latin America.
Food Network, first launched in Brazil, will now reach more than six million viewers across the region. Food Network will be broadcast in both standard and high definition, with programming featuring kitchen competitions, culinary adventures, instructional cooking and home entertaining.
"Expanding Food Network's distribution in Latin America is a testament to Scripps Networks' commitment to expanding the company's regional footprint and to building scale for our international division," said Jim Samples, President of Scripps Networks International. "DIRECTV is a leading provider in the region, and we are proud to have an agreement with them to offer a premium 24/7 food lifestyle channel to their subscribers and to build Food Network's profile in the region."
"Following the successful launch of Food Network in Brazil, we now have the opportunity to bring the channel's high quality, aspirational programming to a broader Latin American audience," said Márcio Fonseca, managing director of Scripps Networks Latin America. "Viewers are hungry for engaging stories and relatable content from trusted personalities – and no one does that better than Scripps Networks."