Viasat secures Norwegian C More Sport carriage
DetailsEditor | 06 March 2015
Enabling its customers to get access to Norwegian top-tier football, Modern Times Group (MTG) subsidiary Viasat Norway has secured the carriage rights to the TV sport package C More Sport for its DTH satellite platform.
ViasatThe deal will mean that Norwegian homes will get access to the 2015 and 2016 seasons of Tippeligaen, the Norwegian top tier men's football league and other sports events.
C More's sports channels will be available on Viasat's DTH satellite platform from today (6 April), the same date as the football season starts. Viasat subscribers will also be able to access a whole raft of new sports events in HD quality. C More's football offering includes six of eight Tippeliga matches per round, and up to nine matches per round from the Spanish La Liga. Italian Serie A matches and UEFA Europa League matches are also part of C More's portfolio of sports rights. In addition there are ice hockey, tennis, martial arts, motor racing and equestrian sports.
"Tippeligaen is a new ace in Viasat's hand. Previously we have had the rights for UEFA Champions League for our channels, as well as distributing Barclays Premier League coverage in the DTH satellite market, but now we have even better cards to play with," commented Viasat Norway CEO Vegard Klubbenes Drogseth.
"Viasat's aim is to be a market leading provider of attractive sports channels. Sport in general, and football in particular, is of significant importance to our customers. Therefore we're very proud to have secured this agreement, to the delight of our many customers who are sports fans. That the Norwegian Martin Ødegaard has signed for Spanish giants Real Madrid has increased the level of interest for both UEFA Champions League and La Liga ... Our analyses show that Norwegians are willing to pay for domestic and European football. The Viasat CEO believes that in particular customers outside the big cities will appreciate the new offering."