CSG launches BSS solution for digital providers
DetailsMichelle Clancy | 07 March 2015
Back office specialist CSG International has introduced CSG Ascendon, a digital services platform aimed at digital services providers (DSPs).
CSG Ascendon offers an overlay strategy that uses cloud-based consumer profiles, preferences, digital entitlements, e-wallet and payment options. It
is designed to allow communications service providers (CSPs), content producers and retailers to launch, scale and monetise new digital services such as movies, music, games, home security and so on.
By overlaying existing BSS and other technology systems, CSG assures that Ascendon can enable providers to launch new digital services quickly without uprooting existing infrastructure.
"CSPs must participate in the fast-growth digital services economy to fuel their growth, moderate the rise of competing services and capture digital services market share," said Mark H. Mortensen, programme leader for Analysys Mason's Digital Economy Software Strategies practice. "To become a digital services provider of choice, CSPs need to quickly extend their business infrastructure to support retail and service operations for consumers in the new world, across multiple channels and on any device."
"Service providers worldwide are seeking a less disruptive way to enter, maintain and compete for position in the digital services market to help them take advantage of immediate opportunities," said Ken Kennedy, CTO and senior vice president of product management and software development, CSG International.
"CSG Ascendon reflects a multi-year effort, working with some of the world's most innovative brands, to deliver digital services through various business models. As a result, it offers quick configurability to support new content delivery and digital service initiatives, a shorter time between concept and launch, and gives future and current DSPs more opportunity to compete in, and profit from, the digital evolution."