Stingray, a worldwide provider of multi platform music services for multi-channel television service suppliers, is rolling out their new global brand identity and logo illustrating all the services they offer across Europe. This new branding coincides with the launch of the all-new Stingray Music mobile app in Europe, which gives users on-the-go access to non-stop music.

This global launch will allow the company to regroup all their services under the new unified brand – an initiative that will grant them better international visibility.

All viewers with access to Stingray Music channels on their televisions will be able to use the Stingray Music app free of charge by identifying themselves using brand new audio imprinting technology, a worldwide first. This authentication is linked to the subscription to the distribution platform.

From now on all of the company’s services will be grouped under a common name, Stingray. The new branding will be phased in gradually, starting with the two music services, Music Choice Europe and XLnt Radio, which from April 1 will be known as Stingray Music. From the same date Lite TV will be branded Stingray Lite TV. Concert TV and The Karaoke Channel will follow at a later date.

“It has been seven years since Stingray was founded, and over the course of those years several strategic acquisitions have come our way. As such, we have an extremely coherent portfolio in terms of experience and quality, so it seemed natural that we should offer our clients all our services under a single brand that speaks to them. We expect to speed up development of innovative products to allow our clients to have the best music with them at all times,” stated Éric Boyko, president and CEO of Stingray.

Starting April 1, 2015, several of the brand’s new visual elements will gradually be implemented and unveiled in order across all platforms in Europe.

The new Stingray Music mobile app will offer unlimited streaming, the highest quality digital audio, channels curated by music experts around the world, and access to the latest releases and chart-topping artists. Thew music streams are non-stop without any commercial breaks or announcements. The app takes the audio everywhere.

The app will be introduced nationwide in the Netherlands on April 1, where Stingray Music is available across all platforms. Germany will follow in May with further launches in Europe following.

“The launch of the Stingray Music mobile app will create a universe of unlimited options for our clients, and the possibility to have a custom-made experience that reaches the expectations of our clientele. Free with a TV subscription to any of our partners, the Stingray Music app will be the ideal companion for all your activities,” said Boyko.