UPC DTH is to add the Scripps Network International channels Fine Living and Food Network in all four markets it operates in.

Starting this Saturday (April 7), they will be made available to subscribers of UPC Direct (Hungary), freeSAT (Czech Republic and Slovakia) and Focus Sat (Romania).

Commenting on the development, Zoltan Pinkola, regional director of sales and business development, said: “We are pleased to bring lifestyle inspiration to our customers with the addition of Food Network and Fine Living. We regularly survey our customers to be sure we are meeting their expectations in programme content and assortment. This addition will strengthen our Plus Pak in our Hungary, Czech Republic and Slovakia as well as the Familia and Mozaic packages for Focus Sat customers in Romania. These additions will further enhance our already rich package options for customers providing more choice.”

Jon Sichel, MD, Scripps Networks UK & EMEA, added: “We have a long standing relationship with UPC and are pleased to develop our partnership with one of the most recognised and respected platform providers in Europe. We will be bringing our high-quality food entertainment and lifestyle channels to a bigger audience than ever before.”