Subscribers to Viasat’s DTH platform in Norway will be able to view the country’s top flight football when the new season gets underway on April 6. It follows a new carriage agreement for C More Sport.
“Tippeligaen is a new ace in Viasat’s hand. Previously we have had the rights for UEFA Champions League for our channels, as well as distributing Barclays Premier League coverage in the DTH satellite market, but now we have even better cards to play with,” says Vegard Klubbenes Drogseth, CEO of Viasat Norway.
C More’s football offering includes six of the eight Tippeliga matches per round, and up to nine matches per round from the Spanish La Liga. Italian Serie A matches and UEFA Europa League matches are also part of C More’s portfolio of sports rights. In addition there is ice hockey, tennis, martial arts, motor racing and equestrian sports.
“Viasat’s aim is to be a market leading provider of attractive sports channels. Sport in general, and football in particular, is of significant importance to our customers. Therefore we’re very proud to have secured this agreement, to the delight of our many customers who are sports fans. That the Norwegian Martin Ødegaard has signed for Spanish giants Real Madrid has increased the level of interest for both UEFA Champions League and La Liga,” says Klubbenes Drogeseth.
The Viasat CEO believes that in particular customers outside the big cities will appreciate the new offering and are willing to pay for both domestic and European football.