Venevisión takes telenovelas to Nova in Spain

DetailsJuan Fernandez Gonzalez | 08 March 2015

Spain's free-to-air (FTA) network Nova aims to strengthen its position as the home of soap opera in the country after inking a deal with Venezuela's Venevisión for some of its latest productions over the next two years.

The Atresmedia channel, which already has a similar agreement with Telemundo, will air Rosario, starring Guy Ecker, or Corazón Esmeralda, with Miss Venezuela's Irene Esser, among other Venevisión's productions. The deal was conducted through Visión Europa, Venevisión's exclusive distributor in Spain.

Cisneros Media's production house will contribute to reinforce Nova's schedule, which is also to add more Telemundo series such as Tierra de Reyes, and some telenovelas from TV Azteca, like Emperatriz, which is soon to premiere.

The FTA network started betting exclusively on soap operas and series after Spain's DTT blackout last year, which saw Atresmedia closing down three other signals. Since then, Nova has been finding a stable audience, reaching an average 2.5% share during 2014 -with peaks over 4%- and closing its best year since it was launched in 2005.

Its most watched broadcast in 2015 so far has been Telemundo's Los Miserables two weeks ago, grabbing a 4% share, or over 800,000 viewers