Atresmedia renews faith in Quantel for production

DetailsJuan Fernandez Gonzalez | 08 March 2015

Spain's Atresmedia is enhancing its corporate promotions department by purchasing a Quantel Enterprise sQ fast-turnaround production system.

The purchase is part of an extension of business with Quantel and the system will support programme promotions for four free-to-air (FTA) DTT channels — Antena 3, laSexta, Neox and Nova— as well as two international satellite channels and one national cable channel.

The Atresmedia deployment comprises 100 hours of HD workspace, five sQ Cut licences for desktop editing, four Qube craft editors and five Final Cut Pro workstations. Ingest is handled by sQ Record and sQ Play is used for playback quality check operations. The Enterprise sQ system will be integrated with Atresmedia's large storage via Fileflow and its Qube craft-editors and sQ Cut applications via Q I/O - giving Atresmedia's producers instant access to programme material for their promotions.

"The new Enterprise sQ solution boosts the creativity of our operators through better team working and it improves productivity by optimising technical processes such as locating media and transferring to broadcasting systems, in a better way than our previous standalone eQ systems", commented Santiago Pintor, head of technical support at Atresmedia and responsible for this project.

Added Quantel sales director Martin Mulligan: "Atresmedia is a long-standing Quantel customer, so we are delighted that they have chosen Quantel systems once again - the result of a detailed competitive analysis", "The system will enhance Atresmedia's creative and competitive edge, producing the best experience for its customers".