Colors TV show Farah Ki Daawat to air in Pakistan
DetailsRebecca Hawkes | 10 March 2015
Indian general entertainment channel Colors and distributor IndiaCast have agreed a syndication deal for the celebrity cookery show Farah Ki Daawat with Pakistan's TV One.
The new show, hosted by filmmaker Farah Khan and produced by Wizcraft Entertainment, sees Bollywood and TV celebrities showcasing their culinary skills.
This latest deal for the Viacom18-owned Hindi channel Colors means 12 of its programmes now air in neighbouring Pakistan.
"The syndication of Farah Ki Daawat to Pakistan boosts our confidence in going beyond the norm to create differentiated content that appeals to viewers not only in India but across the world," said Raj Nayak, CEO, Colors.
The show was launched in India on 22 February 2015 with an episode featuring Abhishek Bachchan and guest Sargun Mehta.
"I am thrilled by the feedback that viewers have showered Farah Ki Daawat with," said host, Farah Khan.
"The show is gaining popularity and, across various social platforms, viewers are commenting about the ease with which they have been able to replicate the recipes in their own kitchens. Farah Ki Daawat's syndication to Pakistan's TV One, gives me the unique opportunity to reach out to Bollywood fans and food lovers across the border," she said.
IndiaCast COO Gaurav Gandhi added: "It has been our constant endeavour to present the best of Indian entertainment to viewers across the world and this syndication deal with Pakistan's TV One furthers this promise. We are pleased to present the audience in Pakistan with a unique concept like Farah Ki Daawat for their weekend viewing."