SpotXchange makes a push into Germanic countries
DetailsMichelle Clancy | 10 March 2015
The SpotXchange online video advertising platform has appointed Stefan Beckmann as managing director for Germany, Austria and Switzerland.
Beckmann will recruit a team based at offices in both Hamburg and Munich to drive adoption of SpotXchange's supply-side platform and grow the business across the DACH region.
He brings 14 years of digital advertising experience from both the buy- and sell-side, most recently as country manager, DACH, for Infectious Media. Prior to that, he spent three years as country manager for Spil Games and worked at Scoyo for two years before that, part of Bertelsmann, which followed six years at Lycos.
SpotXchange's platform offers ad serving, programmatic infrastructure and advanced analytics, and connects inventory with advertisers via real-time bidding and programmatic buying, including the ability to set up private marketplaces.
"Stefan Beckmann has a solid understanding of the digital advertising landscape in DACH, with experience and insight gathered from working at publishers, as well as the leading independent agency," said Mike Shehan, CEO of SpotXchange. "He will bring regional knowledge and excellent programmatic advertising experience to the team, having launched the video advertising campaigns for brands such as Sony, Sky, Disney and Netflix as well as working with all the agencies at Spil Games, all priming him for success in DACH."