Asia-Pac TV revs to soar past $40BN by 2020
DetailsEditor | 10 March 2015
A Digital TV Research study is predicting that pay-TV revenues in the Asia Pacific region will grow by $10 billion between 2014 and 2020 to reach $41.52 billion.
Covering 22 countries, The Digital TV Asia Pacific Forecasts report estimates that pay-TV penetration will likely rise from 59% of TV households in 2014 to 68.4% in 2020, adding 142 million subs to take the total to 642 million. What is, in the eyes of the analyst, even more impressive is that digital pay-TV penetration will climb from 20.9% in 2010 to 44.2% in 2014 and 67% in 2020. Over the same time period, the study suggests that digital pay-TV subscribers will have quadrupled to 628 million.
Looking at where the growth will be, not surprisingly China was pinpointed as the regional pay-TV powerhouse, providing 323 million pay-TV households by 2020, with India supplying a further 179 million to take second place in the market. Together China, India and Japan will account for two-thirds of the region's $42 billion pay-TV revenues by 2020. In addition pay-TV revenues are set to more than double in seven countries (Bangladesh, India, Indonesia, Laos, Myanmar, Nepal and Pakistan) between 2014 and 2020. However, greater competition – including OTT – and subscribers converting to bundles are predicted to lead to falls in revenues in key territories including Australia and Hong Kong.
Platform-wise, the analyst sees cable TV remaining the highest pay-TV earner, with revenues at $23 billion by 2020. Growth star will be IPTV though revealed report author and principal analyst at Digital TV Research, Simon Murray. "The number of homes paying for IPTV will overtake pay satellite TV subscribers in 2018. IPTV revenues will climb to $7.13 billion by 2020, up from $4.43 billion in 2014. However, pay satellite TV revenues will remain higher than IPTV. India will generate $4.15 billion of the region's $11.06 billion satellite TV revenues in 2020."