CABSAT 2015: VIMN launches African BET channel on DStv
DetailsRebecca Hawkes | 11 March 2015
South Africa's MultiChoice is adding a new localised BET channel from Viacom International Media Networks (VIMN) Africa to its DStv pay-TV service.
The 24-hour channel, aimed at 20-49-year-olds, will air from 2 April on DStv channel 129, alongside sister channel BET2, formally known as BET International. It is the tenth channel now offered by VIMN Africa on DStv.
With a range of local and international dramas, documentaries, sitcoms and comedy, BET aims "to respect, reflect and elevate the rich variety and positive values of African and African-American culture", according to VIMN Africa.
"BET will connect viewers with international trends, talent and thought-leaders, whilst simultaneously celebrating Africa's talent and creativity. This evolution for the BET brand on the continent significantly broadens our general entertainment offering and provides a dynamic and compelling new destination for viewers," said Alex Okosi, senior vice president & managing director, Viacom International Media Networks Africa.
New seasons of BET's original drama Being Mary Jane starring Gabrielle Union, spoof reality show Real Husbands of Hollywood with comedian Kevin Hart, and Nellyville, a new reality show featuring hip hop artist Nelly, will all be shown. They will join brand new South African reality series Top Actor and gospel reality series Mary Mary. BET will also feature music specials such as Black Girls Rock, the BET Awards, The BET Honors, and the BET Hip Hop Awards.
The 10th anniversary of VIMN's African operations will also be celebrated this year through a series of events themed around its key general entertainment (BET, BET2, Comedy Central), music (MTV, MTV Base), and kids and family (Nickelodeon, Nick Jr, Nicktoons) brands.