SXSW taps Brightcove for streaming video

DetailsMichelle Clancy | 11 March 2015

The South by Southwest (SXSW) music festival will use Brightcove's suite of video technologies to deliver live and on-demand video for its 2015 event, which runs from 13-22 March in Austin.

The annual SXSW Music, Film & Interactive Festival brings together tens of thousands of people for technology presentations, film premieres and, of course, the music festival, featuring nearly 2,000 acts.

"We are very excited to have Brightcove as a technology partner for SXSW 2015," said SXSW director of technology, Scott Wilcox. "Brightcove Video Cloud and Brightcove Gallery will allow us to advance our online video delivery capabilities, and we look forward to utilising all the platforms have to offer."

Video Cloud enables SXSW to deliver live and on-demand video across any device, and reduces the need for onsite encoding hardware. By utilising Brightcove Gallery, SXSW and its fans will have a go-to spot to watch presentations, performances and more, after the event.

"We are thrilled to partner with SXSW to deliver a new dimension of online video to its thousands of fans and event attendees" said Anil Jain, SVP and GM of media at Brightcove. "SXSW has been an innovator from the start so it's no surprise that the organisation continues to evolve with its audience by prioritising high quality online video experiences. By investing in its online fan base, SXSW will not only tear down geographical barriers, but strengthen and secure its influence for the future."