PetChannel to be Brazil's first entirely 4K-produced network

DetailsJuan Fernandez Gonzalez | 11 March 2015

From June, Brazilians will have another pay-TV channel - the first to be entirely produced in Ultra HD - PetChannel, a network dedicated to the world of domestic animals.

According to TeleViva, the network has been created by former technology director of Globo, Nelson Faria, and Julio Caruso, a member of Centeio Informática, a major Brazilian closed caption company.

The new network, which is seeking external investors to improve its distribution and offer, will broadcast in-house shows and independent programming. Premiering in June, PetChannel will air 20 original shows, filling the remaining time with animation and animal-themed films.

Gil Mazziotti, who is also a former Globo executive, is heading the channel. "As the partners are engineers, we have managed to create a low-cost production channel, using great technology solutions," he explained.

According to the director, the 4K production has drawn the attention of other international producers and networks, who have asked PetChannel to bring some of its shows to MIPTV 2015, which is to be held in Cannes in April.