Atresmedia reaches 30MN homes in the Americas
DetailsJuan Fernandez Gonzalez | 11 March 2015
Through its latest agreement with DIRECTV for Atres Series distribution, Spain's Atresmedia claims to be reaching over 30 million homes across Latin America and the US Hispanic market with its three international networks.
atresokDuring Colombia's Andina Link summit, Atresmedia reached its latest distribution agreement with DIRECTV, Latin America's largest direct-to-home (DTH) operator. Together with Televisa for Mexico, and Time Warner, Cablevision and Charter in the US, Atres Series is currently being delivered to over four million Spanish-speaking homes, barely half a year after premiering.
"We have a great channel portfolio which is being welcomed by both audience and operators," said Javier Nuche, general manager of Atresmedia's diversification unit. "Our position in America is getting stronger and we do trust on keep the growing pace through the coming months."
In addition to Atres Series, its newest international network, Atresmedia owns ¡Hola! TV, a joint venture with the celebrity magazine which was launched in 2013 and is currently broadcasting to over nine million homes across Latin America.
In addition, Antena 3 Internacional, a veteran channel with 18 years in the Hispanic market, is distributed to over 15 million homes in the US and Latin America, thanks to its agreements with Comcast, Time Warner and Verizon. During 2014, the channel was also added to Dish Latino, Cablevision and Charter.