NOW TV is to be made available on the EE smart box as of Thursday. The mobile firm’s recently launched receiver already features 70 linear channels pulled from the Freeview DTT platform and 18 on demand apps.

By signing for NOW TV, EE gives its customers instant access to Sky’s low-cost streaming service, and its Entertainment, Sky Sports and Movie passes.

Pippa Dunn, Chief Marketing Officer, EE TV, said: “We’ve developed the EE TV service so that exciting new content and services can be regularly added to enhance our customers home TV viewing experiences. The NOW TV app is a great addition to our current content line up – providing customers with opportunities to watch some of the world’s most popular TV series, live sports action and international movie blockbusters.“

Gidon Katz, Director of NOW TV commented: “With Game of Thrones, the world’s most talked about show available to watch from the very beginning, there couldn’t be a better time for EE TV customers to enjoy NOW TV. Whether you’re a film fan and want access to Sky Movies or want to watch the biggest games on Sky Sports, its great news for TV fans as NOW TV offers something for everyone.”

The EE TV smart box is free for new and existing EE mobile customers who also subscribe to EE Broadband plans of £9.95 a month or above.