Verizon orders 200 hours of originals for mobile OTT
DetailsMichelle Clancy | 12 March 2015
Verizon has put in an order for more than 200 hours of original content per year for its mobile over-the-top (OTT) video service, slated to launch later this year.
The content will be produced by AwesomenessTV and DreamWorksTV. The former will target teens and young millennials, with new scripted and unscripted series; the family-oriented DreamWorksTV will feature live action and animated short-form content as well as some of DreamWorks Animation's most recognisable characters.
The offering will only be available in the US.
"It's increasingly clear that 'mobile first' is the way millennials are consuming all types of content, especially HD video and music," said Terry Denson, vice president of content acquisition and strategy at Verizon. "At Verizon, we're committed to working with only the best and most innovative content providers, like AwesomenessTV, and driving opportunities as new content models emerge and customers experience the most in-demand and popular video in entirely new ways."
AwesomenessTV Networks has over seven billion views and 112 million subscribers online, but is eyeing mobile for significant expansion.
"This is an incredible opportunity to expand the audience for both AwesomenessTV and DreamWorksTV. Mobile is where our audience lives, which is why we are looking forward to working with Verizon to introduce our programming and talent to their massive customer base," said Brian Robbins, CEO and co-founder AwesomenessTV.