Hybrid TV services have been launched in Estonia by Levira and the country’s leading broadcasters.
They are being offered free of charge to viewers through TasutaTV, which is available throughout the whole country, and, according to Mart Einpalu, the chairman of the board at Levira, do not compete directly with cable or satellite TV.
He added that TasutaTV is well suited to homes that cannot receive cable or do not to watch hundreds of TV channels.
It will also appeal as an additional service to homes with more than one TV.
The broadcasters signed up to the service are publicly owned ETV, national commercial stations Kanal 2 and TV3 and the regional Tallinn TV.