ABC, Yahoo expand content collaboration
DetailsMichelle Clancy | 13 March 2015
ABC Television Group and Yahoo are expanding their relationship, to include a new daily series featuring Yahoo editors on Good Morning America.
Dubbed Yahoo Your Day, the series will star various editors and experts from the online service, including Yahoo Style editor-in-chief Joe Zee, Yahoo Beauty editor-in-chief Bobbi Brown, Yahoo Health editor-in-chief Michele Promaulayko and Yahoo Food editor-in-chief Kerry Diamond.
Also, Flickr images will be integrated into Good Morning America's weather reports, and Tumblr will be featured in the morning show's Social Square.
"Our partnership with Yahoo has thrived in the last three years, creating and delivering to millions a rich blend of live breaking news, major special events, historic newsmaker interviews and compelling digital original series," said James Goldston, president of ABC News. "The combination of ABC News' world-class journalism, DATG's hit programming and Yahoo's vast digital network, talent and technology is an unstoppable force. I'm incredibly excited about what the future will bring."
ABC News and Yahoo News will also collaborate on major news event coverage, and Yahoo Global News Anchor Katie Couric will be distributed across ABC News' digital presence.
Also, clips from hit shows such as Scandal, How to Get Away with Murder, Grey's Anatomy, Pretty Little Liars, Jimmy Kimmel Live and Dancing with the Stars will be made available on Yahoo Screen and Yahoo TV.
"Every day, Yahoo creates content for our audiences in the subjects that matter most to them — news, fashion, beauty, travel, entertainment, sports and more," said Kathy Savitt, the CMO and head of media at Yahoo. "In less than a year since their founding, Yahoo's Digital Magazines have quickly become leading digital and mobile content destinations, with our style and beauty, travel and parenting magazines ranked number one in their respective categories. We look forward to sharing their magazine content in a fresh new format every morning on Good Morning America. In addition, we are pleased to make Yahoo the ultimate destination for fans of hit ABC programming by providing them with special access to their favourite shows."