Warner TV unveils new look, content for Asia
DetailsRebecca Hawkes | 13 March 2015
Warner TV is refreshing its branding in Asia on 15 March as it brings a slate of new content to the region, some shows airing just 12 hours after they premier in the US.
iZOMBIE Episodic 3This month sees the Asian arrival of new DC Comics-inspired series, iZOMBIE, a 'tongue-in-cheek take on what life is like as an animated-corpse detective', along with Arrow and Gotham. Another superhero series The Flash, and new series Stalker, begins in May.
Later in the year, pay-TV channel Warner TV will air Proof and Public Morals, along with latest instalments of The Last Ship and Murder in the First and returning comedy hits The Big Bang Theory and Two and a Half Men.
"Not only does the new-look channel now showcase the most talked-about TV shows and movies, we've also made sure that they air in Asia as close to their original US telecast as possible," said Marianne Lee, vice president of content – general entertainment, Turner.
"To cap it off, we've also created a stunning new environment that will simply captivate audiences and encourage them to 'Get into it'."
The new branding – with its 'Get into it' tagline – will differentiate each of Warner TV's programming genres: drama, action and comedy.
The move follows the recent launch in the Philippines of a dedicated feed for Warner TV, providing a programming line-up that tailor-made for Filipino viewers and advertisers.