Qatar TV, Al Kass Sports opt for Elemental as streaming standard

DetailsJoseph O'Halloran | 13 March 2015

As they prepare for the World Cup in 2022, Leading Arabic networks Qatar TV and its sister channel Al Kass Sports have tapped Elemental Technologies to process and deliver video for global distribution.

Arris2One of the leading Arabic channels in the Middle East, Doha-based Qatar TV re-launched in late 2012 with a state-of-the-art facility and offers an online, multi-channel destination network that offers mobile device users news and information about the country and high-profile streaming events. Al Kass claims to be one of the most popular sports channels in Arabia, broadcasting 24/7 from Qatar with coverage of domestic and Gulf country sports, including FIFA World Cup qualifying matches, the AFC Asian Cup and the Gulf Cup of Nations. The broadcaster's content is available over the air and via Al Kass iPad and iPhone applications.

As part of the deal the broadcasters will be using Elemental Live, Elemental Server and Elemental Conductor systems transcode up to 14 hours daily of HDTV live content, video-on-demand (VOD) for catch-up TV, and cinematic content, delivering 25 HLS adaptive outputs for portable devices. The state-owned broadcasters also use solutions from Elemental as an archiving system.

In making its selection the channels said that they needed a video processing system to stream video content on mobile phones and tablets, so that they could generate additional advertising revenue.

"Our state-of-the-art broadcast operations rival any in the global media market today and are future-proofed to support major events in the future, such as the 2022 World Cup," explained Essa Ahmad Al Hitmi, Al Kass Head of IT Broadcast. "Powerful video processing systems from Elemental enable us to offer fresh content to millions of viewers through a refined mobile experience. The company's leading-edge support of real-time 4K/HEVC is vital as we undertake early preparation for the biggest sports event in Qatari history."