Entertainment Direct Asia inks new video content partnerships

DetailsJoseph O'Halloran | 14 March 2015

One of China's leading independent online video management companies, Entertainment Direct Asia (EDA), has announced several new licensing and content management deals with partners from its home territory, the US, Japan, and Europe.

EDA licenses and manages online video content for distribution through its existing partnerships with the leading online video portals and services in China, providing rights holders with distribution, content management, monetisation, and royalty reporting and payments. The announcements are the first of their kind since EDA secured in August of 2014 initial financing of $1,200,000 from Tokyo-based strategic consulting and business development firm Dream Incubator as well as from angel investors from China, Japan, the United States, and Europe.

entdirectchinaThe new partnerships are with multi-channel networks (MCNs) GT Channel and INDMusic. Operating out of Los Angeles, the former claims to be the world's largest automotive MCN and produces content that features drifting, touge battles, rally cross, performance car reviews and other automotive events. GT Channel offers unprecedented access to all things automotiveŚwith content that will be in high-demand in China, already the world's largest automotive market. For its part INDMusic is said to be the largest music distribution MCN on emerging platforms. With 1,900 channel partners and over 300 million monthly views, INDMusic provides a library of music content that features global recording artists and concerts.

"We've been looking to expand the scope of the GT fan base and the Chinese market was the natural next step," commented GT Channel CEO Scott Schlichter. "We're confident that partnering with EDA is the best possible solution for us to tap into the tremendous market of automotive enthusiasts in China." Added Brandon Martinez, co-founder and CEO of INDMusic." Building partnerships has been a key part of our success and we're confident that EDA is the partner most capable of helping us maximise the value of our premium video content in the China market."

Also part of the new signings is Breaker, Japan's first next generation media entertainment company responsible for cultivating emerging online video creative talent; Jump in the Pack, a YouTube channel which features videos dedicated to the online video game League of Legends; Clean My Space, a YouTube channel that teaches viewers various life hacks and lifestyle tips; Elevated Visuals, a YouTube channel that features live action motorcross and action sports; and cooking and lifestyle channel The Fat Kid Inside.