ARSAT powers Argentina film VOD platform

DetailsJuan Fernandez Gonzalez | 16 March 2015

Argentina's national satellite company, ARSAT, and the country's cinema institute, INCAA, have signed a deal to create a video-on-demand (VOD) platform containing content created in Argentina.

Argentina's cinema industry, which is one of the most productive in Latin America - 140 movies and documentaries were produced in 2014 - is also to digitalise a selection of older films and make them available on the VOD platform.

The content will be available on the Internet and from multiple devices including smart TVs, tablets, consoles and smartphones. The cost of the service has not yet been revealed.

"The digital convergence is a challenge for the country, together with the promotion and diversification of content," said Lucrecia Cardoso, president of INCAA, speaking to the national news agency Telam.

According to the deal, the cinema institute will be responsible for rights management and the platform's graphic design and communication strategy, while ARSAT will develop the technological platform and manage hosting, storage, streaming and commercial issues.

All the films will be initially geo-blocked and only available in Argentina, although some of the movies may be also distributed to other Latin American countries in the future.