CNN Philippines takes to the air

DetailsRebecca Hawkes | 17 March 2015

CNN Philippines has become the new name for the 24-hour English news channel formally known as 9TV, a joint venture between CNN International and Nine Media Corporation.

"We are thrilled to welcome CNN Philippines to the CNN family. Both CNN and Nine Media have worked exceptionally hard to make this a reality. We are confident the Filipino audience is going to embrace CNN Philippines and the unmatched news and information it delivers something not seen in this country before," said Jeff Zucker, president, CNN Worldwide.

Nine Media Corporation chairman, Ambassador Antonio Cabangon-Chua, added: "This is such a significant milestone not only for Nine Media but for Filipinos everywhere. This is a news service they have never had before. We aspire to be the trusted name in news in the Philippines. We are proud to tell the story of the Filipino through the unique content we provide."

Stating the importance of the Philippines market to CNN, Gerhard Zeiler, president of the international arm of CNN's parent company Turner Broadcasting, said he was happy to have found a like-minded partner in Nine Media for the Manila-based free-to-air (FTA) TV channel and its accompanying website.

"We have so many exciting developments planned for the Asia Pacific region, this is just the beginning," Zeiler added.

CNN Philippines is the latest initiative by the US news broadcaster to reach more local, regional and international viewers through partnerships with other media groups. It joins similar joint ventures CNN Turk, CNN IBN, CNN Chile and CNN Indonesia.