Yomvi pushes 5,000 titles to connected devices
DetailsJuan Fernandez Gonzalez | 17 March 2015
With Netflix lurking just around the corner, Spanish video-on-demand (VOD) and streaming platforms are strengthening their position in the market, with Canal+'s Yomvi claiming to have reached 5,000 titles and gained a solid position with users of connected devices.
Through Yomvi PLAY, the TV everywhere app which was initially exclusive to browsers, the platform now delivers VOD content to tablets, smartphones, smart TVs and consoles, reaching over 570,000 different devices a month.
Canal+ - which is losing the battle for the traditional pay-TV throne to Telefónica's Movistar TV - seems to have found a new playground with streaming and VOD.
The platform now has a catalogue of 5,000 titles including Hollywood and independent movies and series, documentaries and shows from international production houses such as HBO, Warner, Metro Goldwyn Mayer, Sony, BBC and Disney. The catalogue includes over 200 complete series such as Mad Men, The Sopranos - the most watched ever show on Yomvi PLAY, Sherlock, The Wire, Treme, True Blood and Weeds.
Yomvi's figures once again confirm a change of model in Spain, as the VOD industry seems to be finally taking off. Together with Yomvi, Wuaki.tv has reached one million unique users and Telefónica's Movistar Series is on the up – these are the three main competitors Netflix will come up against when it launches in the country later this year.