Triple-play subscriptions were used by 59^ of Dutch households in Q4 2014, up from 50% eighteen months ago.
One in twelve of those with triple-play also had a mobile subscription from the same provider (quad-play), according to the Triple Play Insights report from Telecompaper.
More than half of the triple-play customers (57%) get their three fixed services from Ziggo or UPC. Following the merger of the two cable operators, the new Ziggo has a majority of triple-play connections in all provinces except for Zeeland, Flevoland and Gelderland.
KPN is second in the national triple-play market with 21 percent of subscribers. Over the past year, Ziggo and UPC lost a small amount of market share, while KPN and its brand Telfort added share.
The figures are based on a survey of 11,000 Dutch consumers aged 12-80 during the fourth quarter of 2014 by the Telecompaper Consumer Panel. The survey found that 8% of triple-play customers changed providers during the past twelve months.
Almost a third of Telfortís base became a customer during this period, suggesting the KPN subsidiary is growing. This is reflected in Telfortís triple-play market share, which increased by 50% over the past year.
The vast majority of triple-play customers (79%) appeared satisfied with their current offer and donít want to change anything about their subscription. Five percent are thinking about ending their fixed telephony subscription, turning them into dual-play customers, while four percent are thinking of subscribing to extra theme channels (HBO, Fox Sports, etc).