Comcast, Atlanta Braves ink connectivity and video deal
DetailsMichelle Clancy | 18 March 2015
The Atlanta Braves and Comcast have announced a multi-year technology and real-estate partnership that will deliver multi-terabit network capabilities to SunTrust Park and the surrounding community.
Comcast will provide video, voice and high-speed Internet connectivity throughout the 60-acre project, which includes the new ballpark, retail shops, restaurants, an office tower, hotel, an entertainment venue and residential units. The development's all-fibre network will be capable of delivering multi-gigabit speeds throughout the complex on game days and every day in between. Comcast will also become the Braves' signature tenant in a multi-story office building within the development.
"From the outset, we said the Braves would set a new standard of excellence in every aspect of this project, and building the most technologically advanced ballpark in history and redefining fan connectivity is key to accomplishing that," said Braves chairman Terry McGuirk. "Our partnership with Comcast will keep us head-and-shoulders above other sports venues and mixed-use communities around the country and allow us to meet our fans' high expectations for engagement, awareness and access. Shoppers, hotel guests and office tenants will also enjoy an experience unlike any other community."
The Comcast network will include two data centres, each with 10,000 fibre connections that are backed by dual 400MW generators to ensure full redundancy.
"This is a truly unprecedented project and I can't think of a better partner than the Braves, led by the visionary Terry McGuirk, as we bring record Internet speeds to fans, residents and businesses," said Comcast chairman and CEO Brian Roberts. "We're also excited to make the community around Sun Trust Park home to 1,000 of our employees as we continue to grow our technology team and develop innovative new products."