Videoplaza teams with TubeMogul for programmatic marketplace
DetailsEditor | 18 March 2015
Ooyala subsidiary Videoplaza has announced a partnership with TubeMogul to create a premium programmatic marketplace for global brands and broadcasters.
The partnership will see TubeMogul's real-time online video advertising platform combined with Konnect, Videoplaza's sell-side programmatic solution. The result will be that brands, agencies and trading desks using TubeMogul video advertising software will have access to Videoplaza's international inventory comprised of premium video publishers, broadcasters and operators.
In addition to the combination of technology, the partners say that they are making a major shift in digital video advertising as flagship brands and agencies continue allocating advertising budgets online. Together, they say, they are building a secure, trusted and transparent programmatic marketplace for TubeMogul's customers to buy high-quality online TV inventory directly, or via private networks from Videoplaza's customers.
Explaining its move, Videoplaza said that research suggests that in 2015 programmatic digital video ad spend will more than triple and that the new combination will allow, customers to tap into what it calls 'immense' revenue potential with programmatic. "TubeMogul and Videoplaza are both leading the way for programmatic to become a reality in the new IP-delivered TV world," claimed Videoplaza vice president, programmatic Maria Flores. "TubeMogul has done a phenomenal job creating innovation in this space - their product suite and customer base are a testament to that - and we're thrilled to integrate our services to accelerate efforts to bring mighty TV budgets to all digital screens."
"We are thrilled to integrate Videoplaza into TubeMogul's software," added TubeMogul chief marketing officer Keith Eadie. "Videoplaza is one of the largest premium video ad management platforms in the EU. This integration allows TubeMogul to expand the number of localized, high-quality publishers available to our clients."