Telstra to acquire Globecast Australia
DetailsJoseph O'Halloran | 19 March 2015
As it continues its strategy of developing deeper capabilities in media services in the broadcasting industry, Australian communication giant Telstra is to acquire Globecast Australia.
The acquisition would beef up Telstra's media-specific services and engineering capabilities which in conjunction with tier-one connectivity would allow it to improve service to professional media companies across the broadcast value chain. Telstra believes that Globecast Australia (GCA) has longstanding customer relationships and a track record of delivery of media services, primarily over satellite platforms, and also strong linkages between its domestic networking capabilities and international points of media connectivity.
telstraIn its home territory, GCA provides direct-to-home (DTH) satellite transmission and IPTV managed services, IP streaming and encoding, global satellite monitoring and disaster recovery. It has also developed live point-of-view miniature camera technology for use at sporting events through its Globecam business. GCA customers include global and regional broadcasters, as well as content owners and content aggregators. Long-term clients include BSkyB, ESPN, NBC, MTV, CNN and NHK World. GCA also works with all of Australia's free-to-air networks, as well as FOXTEL and individual subscription TV channels.
Once regulatory approval has been given for the deal, GCA will become part of the Telstra Group and will join Ooyala, acquired by Telstra in August 2014, in the company's media services stable.
"Our broadcasting customers increasingly require live distribution of content from a diverse range of global content providers," said Telstra group managing director global sales, Martijn Blanken, commenting on the acquisition. "GCA has a distinctive reputation for the delivery of media services, primarily over satellite platforms. Its strong linkages between its domestic networking capabilities and international points of media connectivity fit with our strategy of providing global media networking capabilities."