Canoe logs nationwide cable reach for dynamic ad insertion

DetailsMichelle Clancy | 19 March 2015

Ad tech provider Canoe has expanded its national video-on-demand (VOD) dynamic ad insertion (DAI) technology to more than 130 DMAs in the United States, including 48 of the top 50.

With the recent addition of Bright House and Cox Communications as cable MSO customers for the DAI technology, the company's footprint has marked nationwide reach with more than 35 million digital cable households.

Canoe stewards ads on behalf of more than 50 TV networks including A&E, ABC, AMC, CBS, CW, FOX, HGTV, MTV, NBC and TNT, with another 70-plus networks in the process of coming onboard. In its report for 2014, the company said that there were more than six billion viewed ad impressions through Canoe. Year to date in 2015, there have already been over two billion.

"Canoe has achieved national reach and meaningful scale with its VOD DAI platform," said Joel Hassell, CEO at Canoe. "Many advertisers are finding it delivers a great complement to their TV campaigns by delivering younger, wealthier and more engaged audiences. We look forward to the continued expansion of VOD advertising into 2016."