Tata Sky makes Elemental choice for 4KTV
DetailsEditor | 19 March 2015
The rapidly expanding Tata Sky, which in the last few weeks launched a host of new channels in India, has turned to Elemental Technologies to enable video delivery for its new 4K/Ultra HD service.
elemetalTataOn 2 March 2015, the leading direct-to-home (DTH) operator company, a Tata Sons and 21st Century Fox joint venture, announced that it would launch the first commercial 4KTV video services in the subcontinent. Crucially it introduced the service's 4K/Ultra HD set-top box just ahead of the on-going cricket World Cup which has been watched by vast and indeed record audiences in India.
Tata Sky has now revealed that it is using software from Elemental Technologies to process Ultra HD live linear content in high-efficiency video coding (HEVC/H.265) for delivery to the devices. Selected by Tata Sky based on its reliable delivery of high quality live 4K content in HEVC, Elemental is the sole video processing software selected for the subcontinent's first commercial 4K service delivered to end-users.
"We pride ourselves for being at the forefront of technology and delivering world class TV experiences to our viewers. The Tata Sky 4K service is an example of not only keeping up with changing times, but in fact giving our viewers a pioneering technology that the world would follow," said Tata Sky CEO and managing director Harit Nagpal. "The seamless integration between Ericsson and Elemental HEVC compression technology for live 4K streaming enables us to reinforce our technology and industry leadership positions, further adding to our delighted subscriber base."