Zee's &TV set for April launch in UK
DetailsRebecca Hawkes | 20 March 2015
Zee's latest general entertainment channel &TV is to launch in the UK on 6 April, following its introduction in India and the Middle East at the beginning of this month.
The Hindi channel's UK entrance is reportedly scheduled for 7pm on the eve of Zee UK's 20th anniversary.
Zee UK has now begun running &TV promos ahead of its launch during advertising breaks on ZEE TV, ZEE Cinema, ZEE Punjabi, Zing and Lamhe – the channel it is expected to replace in the UK.
Parent company Zee Entertainment Enterprises plans to expand &TV's presence across its entire global footprint, subject to licence clearances.
Currently airing a total of 22.5 hours of original programming a week, &TV's flagship show India Poochega – Sabse Shaana Kaun? is hosted by Bollywood superstar Shah Rukh Khan.
Fiction on the channel includes Razia Sultan, Bhaghyalakshmi, Gangaa, Begusarai, Bhabi Ji Ghar Par Hai!, and weekend shows Killer Karaoke and Tujhse Naaraaz Nahi Zindagi