Secuoya eyes LATAM expansion

DetailsJuan Fernandez Gonzalez | 20 March 2015

Pedro Pérez has been appointed vice president of Grupo Secuoya's administration board, after only a few months working for the company as strategic adviser. The appointment reinforces the company's international expansion strategy, particularly looking to Latin America.

The new VP arrived at the Spanish production house in September, aiming to strengthen the company's knowledge of international business, as Secuoya was implementing a new strategy to grow across key Spanish-speaking markets.

Having acquired 51% of Peru's Imizu in July, the last quarter of 2014 and first month of 2015 have consolidated Secuoya's position in LATAM. In November, it announced a production agreement with Frecuencia Latina through Imizu, reaching a deal in the first days of 2015 with Chile's Fabula for content production and preparing a video-on-demand (VOD) platform for the region together with EFE.

Over the last six months, Pérez has been contributing to Secuoya's deals and has now been given more responsibility for the company's expansion.

Before arriving at Secuoya, Pérez had been president of Spain's federation of producers (FAPAE) for 14 years, founder and president of Vía Digital - one of the first direct-to-home (DTH) platforms in Spain, now owned by Canal+ - and an adviser to Antena 3 and newspaper El Mundo.