Georg Kofler, former CEO of German TV broadcasters ProSieben and Premiere (now Sky Deutschland), wants to set up a multi-channel marketing platform for YouTube stars together with Berlin-based TV production company Def Media.
A Kofler spokesman confirmed to German business newspaper Handelsblatt that such a venture is currently in preparation.
Def Media is backed by media entrepreneurs Jörg Hoppe und Christoph Post who founded production company MME Me, Myself & Eye in 1991 which now belongs to UK-based production group All3Media.
The plans are at a very stage, according to the report. A launch date is not yet known. The project is to be accompanied by a print magazine focusing on YouTube stars.
Kofler left Premiere in 2007 and entered the energy industry. In 2008, he founded the company Kofler Energies at which he is now chairman of the supervisory board.