ITV Choice will launch across Africa for the first time following a deal between ITV Studios Global Entertainment and African pay-TV operator MultiChoice.

The commercial channel will launch exclusively on DStv across the continent on Tuesday, May 5, 2015. All programming will air very close to UK transmission dates, with the soaps airing within 48 hours of the UK.

The launch means that ITV Choice will now be available in over 100 countries across the Middle East, Asia and Africa.

“We are delighted to bring ITV Choice to Africa for the first time with MultiChoice as our partners,” said Nic van Zwanenberg, Channel Director of ITV Choice.

“Viewers across the continent will join 11 million households in over 40 countries and territories in the Middle East and Asia who already enjoy the best British entertainment and drama within days of it airing in the UK. This is a key element of our strategy to build the ITV Choice footprint, and we look forward to announcing further expansion in due course.”

Aletta Alberts, GM for Content for MultiChoice South Africa commented: “Our customers love British content and when we decided to add more British channels, ITV was the natural choice. The cherry on top is that our DStv Premium customers will get to see the majority of programming only two days after the UK broadcast.”