Canadians embrace both traditional TV and OTT streaming

DetailsMichelle Clancy | 21 March 2015

Nearly 60% of Canadian broadband households have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to the Internet, according to research from Parks Associates.

The analyst's report, Emerging Power of IoT in Canada, took a look at adoption levels for connected devices, usage patterns and the impact devices are having on broadband and pay-TV service providers. It found that almost three-fourths of Canadian broadband households stream or download online video at least once a month; and 31% download movies or TV shows at least once a month.

Furthermore, 89% of Canadian broadband households also have pay-TV services, but only 12% of these pay-TV households are aware of having TV everywhere as part of their service --- suggesting that pay-TV operators aren’t adequately marketing the TVE benefits and service to their consumers.

“Consumer demand for smart home systems and connected entertainment offerings that provide convenience, personalisation and simple design presents multiple opportunities for service providers,” said John Barrett, director of consumer analytics at Parks Associates.

“Revenues can be generated directly through the sale of products and services but also indirectly through partnerships with other industries.”