DISH implements TV everywhere ad insertion

DetailsMichelle Clancy | 21 March 2015

DISH Network has implemented dynamic ad insertion (DAI) for the DISH Anywhere video-on-demand multiscreen service.

The NAGRA MediaLive Secure Player integrates seamlessly with DISH and EchoStar’s DAI and user measurement technology providers to deliver a video-on-demand (VOD) advertising platform.

“Our technology focuses on the customer experience, be it the programming they watch, the device they use, or even the advertising they see,” said Vivek Khemka, DISH senior vice president of product management. “Along with our other technology partners, the NAGRA MediaLive Secure Player helps us achieve this goal by allowing us to enhance our VOD offering while providing a better and more relevant television experience to consumers.”

“The ability to offer DAI on our platform opens up new opportunities for on-demand assets and expanding content offerings,” said Mark Jackson, president at DISH’s EchoStar Technologies. “With the new features of the NAGRA MediaLive Secure Player, we have a tightly integrated system that helps us leverage those opportunities while maintaining a secure multiscreen environment.”

The product supports standard features such as configurable ad-skipping management – including choosing how many times ads need to be watched, reporting of ad viewing to third-party measurement companies as well as video-quality monitoring and reporting for PC/Mac, Android and iOS platforms.

The NAGRA MediaLive Secure Player is also pre-integrated with NAGRA’s DECE- and DTLA-approved DRM technology to give service providers an operator-controlled DRM functionality they can use to support a wide variety of use cases and business models and ensure a high level of content protection.