COTAS launches DTH in Bolivia's financial hub

DetailsJuan Fernandez Gonzalez | 22 March 2015

Bolivia's telecom co-operative COTAS is launching its first direct-to-home (DTH) service in the city of Santa Cruz, the country's most populated area and considered to be the one with the most financial and industrial activity.

COTAS, which had been offering pay-TV through its cable network in the Santa Cruz area, presented the satellite package this week and will soon launch it commercially. According to the company, the DTH service will cover the areas where the cable network isn't reaching, especially the more rural ones and the city environs.

The co-operative is launching three different packages: the basic one with 44 digital and three HD signals for $21, the intermediate package with 52 networks and four HD for $23, and the Plan Full with 65 channels and nine HD for $27. The packages include Bolivian channels and international networks such as FOX, Caracol, Nickelodeon, Disney Channel, Paramount and MTV.

One of the main programmes to be broadcast exclusively by COTAS cable and satellite platforms is the Copa América, Pan-American football
tournament, which is to be held in Chile from 12 June to 4 July.

Despite operating only in one city, COTAS is the largest pay-TV provider in the country, with research showing that it holds 30% of subscriptions, with Cotel TV (20%), Comteco (15%), Tigo (12%) and Digital TV (5%) completing the top five.